Nominated for the Nobel Prize for Economics in 2005.ĮU ambassador for Creativity & Innovation de Bono has lectured in 61 countries.Ī MA.in Psychology and Physiology from Oxford.

Dr de Bono has held faculty Professorships at Harvard, Oxford and Cambridge Universities.ĭr. Edward de Bono’s training and thinking methods have been used around the world. The creator of ‘Lateral Thinking’ and best-selling author of over 80 books. Edward de Bono.ĭr Edward de Bono – The inventor of Lateral Thinking.ĭr de Bono is widely regarded as the world’s leading authority on the teaching of thinking as a skill. The Effective Thinking Course is administered by two Master Tutors that have been personally trained and certified by Dr. Your thinking exercises will be assessed by your tutor and if you make the grade you will awarded the de Bono Effective Thinker certification. Giving you the time to really engage and reflect on the learning. Study whenever you want, wherever you want. Challenging you to make the changes needed for you to achieve better thinking outcomes. If you do a lesson a day it will take you 24 days, or a lesson every week will take you 24 weeks.ĭr de Bono’s thinking exercises will train your brain in the thinking tools and creativity techniques. On average the course takes 36 hours to complete. The first module covers de Bono’s thinking Tools, then module 2 considers various thinking situations before going on to explore creativity and lateral thinking in module 3. It spans 56 of de Bono’s books in a manner that conveys each title individually, while also ensuring they are all part of a larger cohesive set.įor over two years, Kevin was also a member of the de Bono Global Advisory Board.A course designed to change the way you think. The resulting book cover design system is extensive. de Bono often uses arrow diagrams in his books and presentations to communicate quickly and to simplify complex concepts. de Bono’s first book- The Use Of Lateral Thinking (1967)-and also due to the fact Dr. The visual language was inspired by the arrow graphic on Dr. It also needed to work as a template so that translations in different languages could be easily accommodated, while the identity design needed to reflect de Bono’s love of visual play-and work effectively on the spine of a book. de Bono’s work ranges between 4 and 94 years old, so the design approach needed to be universally accessible.

The brief was challenging, considering the audience for Dr.

This is the first time it has ever been done in Dr. de Bono’s life’s work and develop a unified visual language. Edward de Bono’s global management representative-commissioned TheSumOf to brand Dr.

Dr edward de bono